Short Course
The Farmer's Office Guide to Smart Pricing
Do you know if you’re making money on every pound of vegetables, bouquet of flowers, or cut of meat sold?
But there’s a better way.
With The Farmer’s Office Guide to Smart Pricing, you don’t have to wonder if you’re making money. You’ll know that each and every product you sell contributes to the overall profitability of your farm business.
In less than a week, you’ll have all the tools you need to evaluate your costs and start pricing for profit.
Price
$79 USD
Course Format
Self-Paced Online Course
Access
1 Year
The Challenge
Are Your Prices Working for Your Farm Business?
Tell me if this sounds like you…
But there’s a better way.
Imagine if you knew that every tomato, bouquet of flowers, or dozen eggs contributed to the profitability of your farm.
Pricing by Gut Feeling
You’ve been setting prices based on what “feels right” or copying other farmers.
Afraid to Raise Prices
You want to feel confident raising prices, but you don’t want to lose customers.
Profitability Uncertainty
You want to build a profitable, sustainable business without burning out in the process.
Overwhelmed by the Numbers
You’re tired of feeling overwhelmed, and you’re ready to take control of your numbers.
Build a Pricing Strategy That Works for Your Farm.
The Farmer’s Office Guide to Smart Pricing is an online course that will help you understand all aspects of pricing.
Understand Your True Cost of Production
Assess Sales Channel Profitability
Raise Prices Strategically
Communicate Your Value
Set Prices for Profit
Build Long-Term Financial Sustainability
What's Included
Everything You Need to Price Your Products for Profit.
Framework
Framework
Learn all the factors that go into pricing your farm products for profits.
Included Value
$750
Video Tutorials
Step-by-step guide to calculate your cost of production for vegetables and livestock.
Included Value
$500
Bonus
Raising prices can be nerve-racking, and telling your customers can be even worse. We’ll give you tips for raising prices with confidence so you can maintain customer loyalty.
Included Value
$100
Video Tutorials
Determine your unique value proposition, how it compares to your competition, and the impact it has on pricing.
Included Value
$500
Framework
Understand how pricing decisions impact profitability using Julia’s practical planning framework.
Included Value
$500
Calculator
Compare the profit potential of different sales channels, taking into consideration the different pricing, selling costs, and time invested.
Included Value
$500
Calculator
When you raise prices you may lose customers. How many customers can you afford to lose before revenue goes down?
Included Value
$100
Excel Templates
Excel templates that help you capture all the costs to calculate your cost of production and understand your profits.
Included Value
$1,500
Framework
Understand how pricing decisions impact profitability using Julia’s practical planning framework.
Included Value
$500
Over $4,450 worth of practical tools and resources included.
Meet Your Instructor
Meet Julia Shanks.
Since 2008, Julia has been helping farmers understand the financial side of farming through practical education, coaching, and real-world experience. Every course is built around helping farmers make smarter business decisions with confidence.
Who Is This Course Right For?
Farmers
Who better to take control of your business than you! Get the tools you need to understand your cost of production, overhead, and selling costs, so you can price your products for profit.
Business Advisors
Get deeper insight into the challenges farmers face, and get resources and tools to better support them.
Market Managers
Are you managing a farmstand or farmers market on behalf of a farmer? You can help take control of the business to ensure its viability.
You've priced your products to reflect the value and effort you put into growing and cultivating clean, healthy foods and beautiful flowers.
Your customers understand why your prices are different than other farmers or grocers.
You know the right sales channels, whether it's wholesale or farmers markets, that will generate the best profit for your time invested.
You have a plan to sell your farm products in a way that ensures your long-term viability.
Frequently Asked Questions
What's included in the course?
How long does the course take?
What if I have questions about the material?
How long will I have access to this course?
What's your refund policy?
You didn't answer my question, how do I get in touch with you?
Drop us a line.. We’ll get back to you within 2 business days.
How do I sign up?
Click here to get to the course page. Click on the Take this course button to first create an account and then pay through PayPal.
Praise for The Farmer’s Office Online
Are You Ready to Take Control of Your Finances and Build a Profitable Business?
More importantly, are you ready to stop feeling overwhelmed and overworked, and build a business that supports your family and lifestyle?